How FLYX rebuilt Pizza Hut Belgium’s loyalty on a single, real-time engine: migrating every earned point without loss, and powering The Hut Club across POS, app and web.
The challenge
A loyalty program that needed solid foundations
Pizza Hut Belgium’s loyalty program had reached the limits of its previous setup. Running on a legacy provider, Freedelity, the brand wanted to put loyalty on stable, future-proof foundations. That meant a careful migration: moving every member and every earned point into the FLYX loyalty engine, with nothing lost along the way.
It also had to work in real time. Whether a customer earns points at the till, in the app or on the web, those points now land in FLYX instantly : one reliable source of truth across every channel.
Pizza Hut Belgium chose FLYX as the engine behind The Hut Club: the single place where the loyalty rules live, and where coupons, rewards and boosters come to life.
The solution
One engine, every rule, in real time
FLYX became the brain behind The Hut Club: dictating the rules, capturing points instantly, and driving engagement.
1. The Hut Club, run by one engine
At the heart of the program sits the FLYX loyalty engine: the single brain that dictates every rule. The Hut Club runs on a points-based (“slices”) system, so every order moves customers closer to their next reward.
2. A clean migration, nothing lost
Moving off the previous provider meant carrying over every member and their full historical point balance into FLYX. Loyal customers kept exactly what they’d earned: no resets, no lost slices.
3. Real-time points, every channel
Points are earned and recorded in real time across POS, app and web. The moment a customer orders, their balance updates: keeping one consistent source of truth everywhere.
4. Coupons, rewards & boosters
FLYX powers the full engagement toolkit: coupons to drive visits, rewards to celebrate loyalty, and boosters to turn quieter moments into busy ones.
5. A connected ecosystem
The in-house Microsoft-based POS, the custom CRM and Mailchimp all connect through FLYX, so loyalty, ordering and communication finally speak the same language.
Why it matters
Loyalty that's reliable, instant and rewarding
Reliability
A solid foundation
Loyalty on a stable, future-proof engine, no more shaky systems holding the program back.
Real-time
Instant everywhere
Points land the moment they’re earned, across POS, app and web, always in sync.
Rewarding
Built to bring people back
Coupons, rewards and boosters that keep customers coming back for the next slice.
