How FLYX became the loyalty orchestrator that consolidated a powerful but fragmented ecosystem into a single mobile app – delivered as two fully distinct brands, across three markets.
The technology FLYX brought together
The challenge
A mature stack - but a fragmented one
Years of steady digital investment had given Serviviande a genuinely advanced toolkit: a Drupal website, Actito for CRM and marketing automation, Digi at the till, and an in-house SSO for customer identity. But each brand ran its own environment, its own database and its own branding — and promotions still reached shoppers through printed folders.
To keep scaling across two brands and three countries without the foundations cracking, the group needed a single orchestration layer to unify these moving parts — creating development synergies, reducing costs, and putting one connected experience in customers’ hands.
Serviviande chose FLYX as that loyalty orchestrator: one platform able to consolidate Actito, Digi and their SSO into a single app — shipped as two distinct brands from one shared foundation.
The solutions
One foundation, engineered for two brands
FLYX delivered the platform in phases — each one adding a layer of value while keeping the experience unified.
1. One app, two brands
A single application delivered as two fully branded experiences — Renmans and Henri Boucher — each with its own environment and database. One shared codebase means faster releases, real development synergies and a meaningfully lower cost of ownership.
2. Digital card & in-app promotions
Printed folders gave way to a living promotional section inside the app, alongside a digital loyalty card. Region-aware offers follow each customer’s favourite store, so what they see in the app is exactly what they’ll find in-store.
3. Unified identity & loyalty
Connecting the in-house SSO gave every customer a single identity across two brands and three countries — with their full loyalty transaction history and real-time point balances kept in sync with Actito.
4. Digital receipts
E-tickets entered the experience — displayed in the app and delivered by email. Less paper, more transparency, and a richer record of every visit for both shopper and retailer.
5. From loyalty to ordering
A bridge to Click & Collect turns the app into the group’s central customer hub — uniting rewards and ordering in one place, and giving Serviviande a direct channel to every customer.
Why it matters
One app, three jobs done well
1. Convenience
Everything in one place
Card, promotions, receipts and ordering — no more juggling folders, websites and tills.
2. Loyalty
Rewards that travel
One identity and one points balance across both brands and all three markets.
3. Communication
A direct channel
Targeted, region-aware messaging that reaches customers where they already are.
