Tamoil Switzerland sought a trusted technology partner to implement pump enablement and loyalty solutions via a mobile app. As a long-time partner of Worldline, FLYX was introduced to the Tamoil team to support them in multiple digital transformation projects, bringing expertise and innovation to their network.
Integration used by Tamoil
Seamless, secure, and smart refueling at your fingertips
Mobile App for Pump Enablement
Key Features:
- Driver can find the nearest station and navigate seamlessly with Waze & Google Maps integration
- Pump Activation: Users can activate pumps within a 200-meter radius using a store locator.
- Fuel Selection: Seamlessly select the correct pump and fuel type.
- In-App Payment: Integrated with Worldline for secure payment using credit cards, debit cards, or fleet cards (via Winarco, the fleet card provider).
Fueling Loyalty: The Digital Revolution
Phase 2: Loyalty Program Digitalization
Overview: Transitioning from outdated saving cards and paper coupons, FLYX introduced a fully digital loyalty program.
Key Features:
- Digital Loyalty Cards: Automatically generate saving cards via QR code during user identification.
- Reward Structure: Earn 1 stamp for every 10 liters of fuel purchased, with 440 liters reaching a reward tier for in-store purchases.
- Integrated POS Coupons: Collaboration with Scheidt & Bachmann’s coupon server for automated, in-store coupon redemption.
Benefits:
- For Franchisees: Enhanced customer retention and increased in-store traffic.
- For the Brand: Simplified loyalty management without compensation conflicts among franchisees.
- Personalized Marketing: FLYX membership feature flags Winarco card users for targeted marketing campaigns.
Download the full case to see how it works in practice
Discover how Tamoil Switzerland transformed its network with a fully digital fueling and loyalty ecosystem. From mobile pump activation to personalized marketing campaigns, this use case shows how seamless integration and smart technology can drive customer engagement and operational efficiency.
