How FLYX gave a fast-growing restaurant chain a loyalty channel its fans actually use — and keeps making it better. A refreshed app, a rewards program built to engage, and a point-of-sale upgrade that opens the door to full coupon campaigns.
The ecosystem
The challenge
A growing chain, determined to stay close to its guests
Bavet was scaling fast : new restaurants, new cities, a bigger crowd every year. But growth comes with a catch: the more you grow, the harder it is to keep every guest feeling close to the brand and to keep them coming back.
So Bavet made a deliberate choice: to digitize its relationship with its customers, and put loyalty right at the centre of it.
That meant a loyalty program with real pull, delivered through a mobile app polished enough that a young, digital-native crowd would adopt it as their main line to the brand.
FLYX built that foundation, and has kept refining it side by side with Bavet ever since. What follows is the latest chapter in that partnership : sharper, deeper, and ready for what’s next.
The solutions
An upgrade and a platform built to scale
FLYX delivered the upgrade in deliberate stages, each one adding value while keeping the experience unmistakably Bavet.
1. Loyalty engine
A rewards engine that earns its keep
At the core sits the FLYX Loyalty Engine, driving a point-based program of rewards and boosters. Members even collect points straight from their paper receipt, one quick scan turns every visit into loyalty value, with zero friction at the counter.
2. Ordering bridge
From loyalty to the next meal
A new “Order” section connects members straight through to Bavet’s delivery channels : Deliveroo and Uber Eats. Turning the app from a points balance into a launchpad for the next order. Live in 2026, with a store-direct flow on the roadmap.
3. Referrals
Fans who recruit fans
A promo-code system and member-get-member referrals turn Bavet’s most enthusiastic regulars into a growth engine, rewarding them for bringing friends in and letting engagement spread through the circles that already love the brand.
4. Lightspeed POS Upgrade
The coupon unlock
With Bavet moving from Lightspeed L-Series to the latest K-Series POS, the program can now support full coupon campaigns in addition to rewards and boosters, removing the biggest constraint of the previous setup.
5. Restaurants locator
Targeting that knows every location
A built-in restaurant locator makes the program location-aware, essential in a partly franchised network where campaigns differ from one site to the next. Richer member profiles add the data depth to make every message land.
6. Continuous improvement
The V2 refresh
The latest evolution of the app FLYX originally built: a refreshed, on-brand 2026 design, new visual identity, updated logo, a sharper, more modern feel. Continuous improvement in action, keeping the experience as current as the brand itself.
Why it matters
What a chain actually gets out of it
Engagement that compounds
A channel your best customers genuinely use
The app is opened, again and again, by exactly the audience a brand most wants to keep, turning everyday visits into repeat business and a direct line to its biggest advocates.
Ownership
Your audience, your data, your direct line
Bavet keeps full ownership of its customer relationships. The team extracts, segments and emails on its own terms through Mailchimp : no gatekeepers, no dependence on a third party to reach the people who matter.
Momentum
A partner that keeps building, not a one-off project
FLYX doesn’t build and walk away. The V2 refresh and the move to Lightspeed’s newest point of sale are the latest steps in a program improved continuously, side by side with the team with coupons, richer campaigns and a tighter link to ordering already in motion.
