Attract B2B orders with a Web Ordering solution

You’ve always wanted to attract the businesses located near your points of sale? Whether it’s about securing a few daily orders from employees or larger catering requests, there’s now a solution to help you satisfy professional logistics needs.

The transition towards digital solutions in food retail presents an opportunity to revolutionize the way businesses streamline processes, boost sales, and achieve exceptional customer satisfaction. An emerging and increasingly essential channel is B2B Web Ordering, a powerful ecommerce solution designed to simplify wholesale orders and enhance customer experiences.

Sommaire

What is B2B Web Ordering
Why Invest in a B2B web ordering Platform?
Essential Features of a Robust B2B Ordering System
Delivery Models: Catering & Delivery at Work
Technical Considerations and Best Practices
Future Opportunities: Loyalty Programs
Getting Started with Your B2B web ordering Solution
FLYX's Upcoming B2B web ordering Platform

1. What is B2B Web ordering

Need lunch for tomorrow’s big meeting? The office manager hops onto your company’s online ordering site, picks a catering pack, and clicks “submit.” The boss gets a quick email to approve it, the café gets the order, and by noon the food is at reception, or ready for pickup. One quick flow, no phone calls, no paperwork.

2. Why Invest in a B2B web ordering Platform?

Boost Sales Through Corporate Clients

B2B web ordering allows food retailers and C-stores to efficiently manage wholesale orders from local businesses. With targeted outreach, such as catering and delivery at work services, retailers can engage numerous employees at once through a single business client. These customers, initially acquired through B2B, can potentially become loyal B2C customers, driving even more sales over time.

Streamlined Order Management and Operational Efficiency

A dedicated B2B ordering portal allows your sales reps and retail teams to easily manage orders, especially during less busy hours. Catering services can process large, high-value orders with flexible credit terms, enabling deferred payments. Conversely, delivery-at-work services offer discounts and promotions to employees, ensuring optimal inventory usage during off-peak times.

3. Essential Features of a Robust B2B Ordering System

User-Friendly Ordering Portal

The ideal B2B web ordering solution is easy to use, secure, and robust, providing real-time data on inventory levels, product availability, detailed product images, and customizable price lists. A streamlined platform significantly enhances customer experience, ensuring repeat business and customer satisfaction.

Secure and Integrated System

Security remains critical for businesses considering B2B solutions. Implementing a secure ordering system that verifies business email domains ensures only authorized buyers can access the platform. Furthermore, seamless integration with POS systems ensures efficient inventory management and accurate accounting, maintaining real-time visibility across all sales channels.

Flexible Payment and Automated Workflows

Effective B2B web ordering platforms handle purchase orders and invoicing flexibly, catering specifically to the needs of business buyers. Companies often prefer consolidated monthly invoicing, particularly for large catering orders. Automated workflows streamline these processes, enhancing both operational efficiency and buyer convenience while managing fraud risks through approval protocols.

4. Delivery Models: Catering & Delivery at Work

Catering: Structured Orders for Events and Teams

In this model, every order starts as an approval proposal: the employee builds the cart, hits “Submit for approval,” and the designated manager must green-light it before the kitchen ever sees the ticket. That gate-keeping step pairs with a monthly spend cap, once the cap is hit, the system automatically switches orders to pay-at-checkout, blocking any unapproved overspend.

Delivery at Work: Daily Convenience with Structured Discounts

The delivery-at-work model is ideal for everyday employee meals. Employees can place individual orders via their company account, often benefitting from company-specific discounts or perks like free delivery. Orders are typically grouped and delivered to the company address before a set time (e.g., before 11 a.m.), helping kitchens optimize preparation outside of peak hours. This model is more flexible and widely accessible to all employees of a company, using verified professional email domains to restrict access.

5. Technical Considerations and Best Practices

Effective B2B ordering requires technical capabilities, including clear distinctions between B2B and B2C orders within POS systems. Retailers should mark B2B orders distinctly to assist kitchen and fulfillment staff. Training your team on these distinctions helps ensure smooth processing and enhances customer satisfaction.

6. Future Opportunities: Loyalty Programs

Integrating loyalty programs into B2B web ordering platforms provides significant added value. Offering employee-specific discounts and rewards can further enhance relationships with corporate clients, converting more B2B customers into dedicated B2C buyers. This strategic approach strengthens customer loyalty and drives long-term business growth.

7. Getting Started with Your B2B Web Ordering Solution

Because B2B orders come with unique security and operational challenges, the measures below offer practical ways to protect your business while keeping service running smoothly:

Secure Verification: Confirm users through professional email domains to prevent fraud.
Approval Workflow: Implement clear approval processes for significant catering orders.
Order Visibility: Clearly identify B2B orders in POS systems for efficient kitchen operations.
Staff Training: Educate your team on managing differences between B2B and B2C orders.

8. FLYX's Upcoming B2B Web Ordering Platform

FLYX has developed a dedicated B2B web ordering module designed for food retailers that want to manage wholesale transactions efficiently, improve the B2B customer experience, and integrate orders seamlessly with existing systems such as POS. Built on FLYX’s established web ordering infrastructure, this solution is compatible with kitchen display systems (KDS), loyalty tools, and omnichannel reporting.

Core features include secure access via professional email verification, role-based order approval workflows (ideal for catering), deferred payment options, and visual flags for identifying B2B orders in the kitchen environment. The module also supports loyalty integrations tailored to companies, enabling personalized rewards for employees.

Deployable in just a few days through a white-label model, the solution is ready for testing with select business clients. Its scalability and built-in security make it a strong asset for retailers aiming to streamline B2B sales and bring structure to a segment often managed manually.

With this platform, food retailers can unlock new corporate revenue streams, improve order accuracy, and deliver a consistent experience across all sales channels.