Fuel Loyalty: FLYX integrates with OASE & Prizma POS

In the highly competitive fuel sector, price per litre is often the only criterion taken into account, making it increasingly difficult for brands to stand out. The key to differentiation lies in harmonising the customer experience. To achieve this, it is essential to integrate your loyalty programme across all touchpoints, from the in-store checkout to the outdoor payment terminal, to ensure a seamless journey regardless of where the transaction takes place.

Recognising this shift, FLYX and Dover Fueling Solutions have strategically integrated the FLYX loyalty engine into the Prizma POS environment via the OASE ecosystem. This collaboration creates a seamless bridge between the fuel and retail sectors, enabling operators to move beyond price competition and build lasting, data-driven relationships with their customers at every pump and counter.

The technological bridge between your POS and loyalty. 

The integration of FLYX Loyalty into the Prizma POS environment via the OASE server is driven by a clear strategic vision: eliminating the friction between the transaction and the reward. By embedding the loyalty engine directly into the core of the payment flow, we provide a unified ecosystem where engagement is natively integrated into every interaction across the entire service station network.

The objective of this synergy is to transform every touchpoint from the nozzle to the till into a powerful driver for engagement. This architecture enables real-time customer recognition, instant purchase valuation, and the seamless delivery of immediate benefits. By centralizing these exchanges, the system ensures a fluid, consistent, and fully harmonized experience, bridging the gap between forecourt operations and in-store retail.

Integration capabilities and functional scope

This integration allows to adapt to all in-store behaviours. At the checkout, it enables comprehensive loyalty management. Customers can accumulate points, validate stamp cards, or use coupons.

To save time, customers activate their rewards in the mobile app before they arrive. This flexibility also extends to fuel management. This integration offers the possibility of crediting fuel points in-store for baskets containing only fuel or mixed products.

For customers in a hurry, the solution works directly on the forecourt. They can collect points or use fuel-specific coupons outdoors. We recently introduced a ‘Flat-off per unit’ coupon. It applies a direct discount per litre (e.g. -7 pence/L) upon scanning the loyalty card.

To ensure efficiency and security, this integrated architecture acts as your "Single Source of Truth." By managing all logic directly within FLYX, there is no need to duplicate coupons or promotions in your POS. This centralized approach also provides built-in fraud prevention by verifying every transaction in real-time, ensuring that rewards are applied correctly while protecting your margins at the nozzle.

Therefore, scanning the card is the only action required. This ensures a seamless experience from the pump to the till.

Built-in Fraud Prevention

The integration between FLYX and Prizma has been engineered with security as a core priority. By centralizing the validation process within the loyalty engine, the system creates a secure environment that effectively prevents fraud. Every transaction is monitored in real-time to ensure that rewards are applied correctly and securely, providing operators with total peace of mind across their entire network.

The Connector in action: the customer experience reinvented, from the track to the shop

1. ‘Express’ Refuelling‘: The customer activates a coupon on the app. At the pump, they scan their card for an immediate discount

Result: A smooth, 100% autonomous experience.

2. The pump → shop bounce: After refuelling, the customer receives an alert for a free coffee. They enter the shop to claim it at the POS

Result: You turn an ‘external’ driver into a ‘shop’ visitor.

3. Simplified mixed basket: At the till, the customer pays for fuel and shop items together. One scan breaks down points and applies all promotions.

Result: Faster checkout and zero calculation errors.

4. Digital Stamp Cards: Customers collect ‘stamps’ for car washes or coffee. Once the threshold is reached, the next scan unlocks a free item.

Result: Increased repeat business without paper cards.

The future of the petrol station is connected

By unifying flows between the POS, track terminals and mobile application, the integration of FLYX Loyalty into Prisma transforms a simple technical stop into a seamless and enriched loyalty experience. Whether through a personalised litre discount or a coffee reward in-store, the connector offers operators unprecedented agility to engage their customers, increase average basket size and streamline the checkout process.