How FLYX Transformed Tamoil’s Loyalty Program

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A Strong Network, but an Untapped Loyalty Potential.

Tamoil Switzerland is one of the most recognized fuel station networks in the country. However, the network faced a difficult reality. Customers stopped at the pump every week. Yet no data existed to build real loyalty. Paper cards were available. Physical coupons too. But personalization was simply impossible.

That's why Tamoil Switzerland looked for a trusted technology partner. The goal was clear: deploy a complete loyalty solution via a mobile app. And synchronize it perfectly with station operations.

It was through Worldline that the collaboration with FLYX began. Thus, what was meant to be a simple digitalization project became a full revolution of the customer experience.

How the Project Was Built: Three Key Steps

Step 1 — The pump management mobile app

The first step was straightforward: give drivers full control from their smartphone. Thanks to native integration with the Siqma system from Scheidt & Bachmann, the Tamoil app now enables several things. For example, drivers locate the nearest station via Waze or Google Maps. They then activate the pump remotely, within 60 meters. They choose their fuel type. Finally, they pay directly via Worldline by credit card, debit card, or fleet card.

The result: the station visit became smooth and fast. Customers no longer need to touch a physical terminal. Everything happens from their phone.

Step 2 — Digitalizing the loyalty program

Paper stamp cards are gone. Printed coupons too. FLYX introduced a fully digital loyalty program. This program runs on two types of coupons.

First, general coupons. These are distributed to all customers across the network. Then, segmented coupons. These are assigned based on each customer's profile visit frequency, purchasing habits, in-station behavior. Customers identify themselves simply via QR code in the app.

Furthermore, the digital loyalty card works on a simple principle. The customer receives 1 stamp per 10 liters of fuel. At 40 stamps, they activate a €10 discount coupon. Moreover, the card is generated dynamically for each station. Therefore, tracking is personalized by point of sale.

Step 3 — CRM integration with FLYX Engage

This is where the transformation becomes truly powerful. FLYX Engage is FLYX's CRM and marketing automation module. It connects directly to Tamoil's loyalty database.

Thanks to this integration, marketing teams gain real power. They segment their customer base for actionable insights. They launch targeted campaigns to drive purchases. They distribute personalized coupons automatically. However, no advanced technical skills are required. FLYX Engage is simple, intuitive, and effective.

What FLYX Concretely Changed for Tamoil.

Before FLYX, Tamoil managed loyalty blindly. No behavioral data. No segmentation. No personalization possible.

After FLYX, every visit feeds an enriched customer profile. Every liter sold contributes to a traceable digital loyalty card. Every campaign targets the right customer at the right moment.

That's why the relationship between Tamoil and its drivers changed fundamentally. It moved from transactional to relational. Tamoil is no longer simply a fuel network. It is now a brand that recognizes its customers, rewards them, and builds lasting loyalty.

Why Tamoil Chose FLYX.

FLYX stands out through its API-first approach. Concretely, this means native integration with existing systems here Siqma and Worldline. Without breaking anything. Without long delays. Without technical complexity imposed on field teams.

Moreover, FLYX brings 15 years of experience in the mobility industry. Its suite covers the mobile app, loyalty engine, CRM and marketing automation. All within a single coherent ecosystem.

Conclusion

The transformation of Tamoil Switzerland proves one thing. Forecourt retail can go far beyond the simple fill-up. With the right tools, every visit becomes a loyalty opportunity. Every liter sold becomes actionable data. And every customer becomes a brand ambassador.

Still Managing Loyalty Without Real Data?

Like Tamoil before FLYX, many networks collect data without being able to use it. No segmentation, no personalization, no measurable results. FLYX changes that simply and quickly.

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