O’Tacos is the undisputed leader in the French Tacos segment. Founded in France, O’Tacos has rapidly gained popularity with its giant tacos filled with a variety of quality ingredients and generous portions. The chain boasts over 350 restaurants in 6 countries across 4 different continents. It has experienced spectacular growth since its inception in Bordeaux in 2010.
Integration used by O’Tacos
Challenges
In 2020, O’Tacos turned to digital as a key growth engine during the Covid-19 crisis. With no digital ordering in place and only a basic app, they needed a fast, reliable partner to drive transformation. They chose FLYX for three reasons: our ability to deliver customized omnichannel solutions at speed, seamless integration with their tech ecosystem, and the proven trust built within the QSRP group alongside brands like Burger King and Quick.
“We were looking for a scalable system, capable of meeting the needs of a large group like ours.”
Anna Rebosura,
Business Analyst at O’Tacos
Solutions
1. Click&Collect Solution
Click & Collect became a powerful growth driver for O’Tacos — boosting average basket size, reducing queues, and streamlining operations, all while offering customers a faster, more convenient way to order.
2. Ordering Kiosks
Interactive kiosks revolutionized the O’Tacos experience — driving higher basket sizes and smoother operations, while encouraging customers to add more extras thanks to smart, guided ordering.
3. Product Configurator
With its advanced flexibility, the FLYX product configurator is the perfect fit for O’Tacos’ complex menus — enabling full item customization, channel-specific offers, and powerful cross-sell and upsell capabilities.
4. Omnichannel loyalty program
FLYX created a custom gamified loyalty program for O’Tacos, transforming rewards into a fun, engaging experience. Customers earn points and unlock perks, driving stronger loyalty and deeper customer connection.
Download the full Customer Testimonial to unveil the results they got with FLYX
